SPORTBIZ SUMMIT 2023

SPORTBIZ SUMMIT is a comprehensive event where we will set the trends in the sports industry for the upcoming decades! With more than 20 years of experience and tradition, we combine the past and the present to forecast the future directions of sport! We promote state-of-the-art technology, but also innovation and creative thinking to increase the competitive edge of Polish sport. Experts from across Europe will talk about successful solutions that have helped them improve their clubs and organisations. In addition, for the first time ever, SPORTBIZ will have two organisers: the agency Publicon Sport - the only marketing and sponsoring partner of the Polish Football Association - has joined Sportwin with completely new quality and ideas!

In recent years, Polish athletes have achieved many successes. Robert Lewandowski climbed to the top of the football world, winning almost everything there was to win. Iga Świątek dominated women's tennis by winning the US Open and Roland Garros twice. Polish volleyball players are regularly on the podium of the volleyball World Championships and the Plus Liga is one of the two best volleyball leagues in the world.

Despite the many individual and team successes, there is still plenty of room for development in Poland. Technology and infrastructure are not yet world-class in our country. During the SPORTBIZ SUMMIT, industry experts from across Europe will present the latest trends in the world of sport and business to modernise Polish sport.

Aiming to set the path forward for Polish sport, SPORTBIZ SUMMIT this year offers a comprehensive insight into the latest trends in the sports industry in Poland and abroad. Top experts from the country and across Europe will share their knowledge and experience in key aspects of clubs, organisations, sports sponsors and local governments. This year, the focus is on technology and innovation in sport - from fan engagement and the digitalisation of the club, to modern sponsorship and community activation, to professional sports training using groundbreaking solutions.

SPORTBIZ SUMMIT 2023 consists of two days: the first one is panel discussions, a power speech by sports star and the 19th DEMES Sports and Business Gala. On the second day, get ready for a conference in 4 simultaneous thematic blocks, during which we will hear dozens of speakers from Poland and the world during 36 presentations, panels and discussions. We invite you to familiarise yourself with the agenda. All lectures will be translated into English.

During an 18-year career in the sports and stadium industry, Samin Macdonald has developed a comprehensive and unparalleled knowledge of global stadium operations and commercialisation. He has worked on more than 40 stadium projects around the world, including Wembley, Camp Nou, Tottenham Hotspur and Santiago Bernabéu, alongside venue owners, clubs, governing bodies, agencies and industry suppliers.

With expertise in feasibility, business planning, project management, revenue generation, hospitality, CRM, operations and customer experience, he develops and delivers strategic commercial and operational plans for venues.

Timm Jäger is CEO of EintrachtTech and Advisor to the Executive Board at Eintracht Frankfurt and responsible for all strategic digital projects and the digital business strategy of the club. EintrachtTech is a 100% subsidiary of Eintracht Frankfurt which incorporates all digital business areas such as digital platform/app, digital hub 'Arena of IoT', eSports and all startup cooperations of the club and won the World Football Summit award for the 'Best digital transformation initiative' in 2022.

Before joining Eintracht Frankfurt, Timm worked as a Management Consultant for the Boston Consulting Group and for BMW in their headquarters in Munich and was awarded 'Top 40 under 40' in the German speaking sports industry in 2022.

Currently, CEO at SPSG Consulting, boutique consulting firm in the sports and entertainment industry. Previously, I used to work at IMG (now, part of Endeavor) for over 10 years as VicePresident of the Consulting division, as well as at Lagardere Sports/Sportive for 2.5 years. In addition, currently, Member of the Board of the Spanish Marketing Association (and the person in charge of "sports"), Member of the Board at RCDeportivo A Coruña (football/soccer club), Member of the advisory board of selected start-ups, and Professor at ESADE (Sports Business) and IE-Instituto de Empresa (Sponsorship-Partnership). Also, lecturer at FIFA, LaLiga Business School and Escuela Real Madrid.

Originator of the National Day of Sport (NDS), a nationwide social campaign co-financed annually by the Ministry of Sport and Tourism. The 10th edition of the NDS took place in 2022. NDS means thousands of free training sessions spread all over the country and an advertising equivalent of several million euros to promote sporting activity. For years, she has been promoting sport among Polish women and men, cooperating with the best-known names in the world of sport and organising a huge sports and family picnic on the PGE Narodowy Stadium's lawns. In addition, she is also the originator of many social campaigns promoting wise, active and shared time spent with loved ones.

Manager with over 15 years of experience in project management on the Polish and international market. Her experience in banking combined with her passion for sport resulted in her business - the i-Sport training platform and then the i-Sport Agency - sports marketing agency. At every stage of her career, she has focused on the process of managing and motivating people. She studied a number of subjects related to communication, marketing and PR, but it was studying at the Barca Innovation Hub, that allowed her to look at the sports business from the side of innovation and new technologies. For more than 2 years, the company's main client has been the Pho3nix Foundation, where all projects and communications are created to motivate the youngest in sport.

Conducts research and consultancy in the field of sports governance, focusing on achieving societal benefits. Helps exploit the potential of the sports sector and sports organisations in local government development strategies.

Among other things, he is the co-author of a sports diagnosis for the City of Wrocław, the first author of an analysis of the social responsibility of professional sports clubs and good governance in sports associations in Poland. Member of the Management Board of the Institute for Sport Governance and researcher at the Centre for Social Challenges, University of Warsaw.

He describes his experiences in working for cities and regions and proposes solutions to the problems they face in the field of sport on the Sportimpakt platform.

Georg became the youngest head of marketing and communications for an Olympic event - the 1st Winter Youth Olympic Games in 2012. Prior to that, he was responsible for sponsorship activities and sports communication in Tirol for several years. The innsbruck-tirol sports company was involved in the acquisition and organisation of international sports events, but was also involved in the development of youth sports, ecology as well as the preservation of Innsbruck's Olympic heritage.

His experience also includes tourism marketing, communications, traditional campaigns, market research. In the meantime, he founded his own agency and company, with which the world's first urban athletics tour, The Golden Fly Series, was launched. He is also heavily involved in setting up start-ups and raising venture funding.

Tobias is a long standing and integral part of the Ungerboeck team in Europe and comes with 20+ years of practical management and consulting experience in the venue, sports and exhibition industry. Tobias believes in the power of live events; he lives and loves live communication and entertainment. He also is a lecturer for event- and information management at various universities in Germany.

Ungerboeck provides industry-leading event and venue management software to over 50,000 users in more than 50 countries, empowering the people that bring people together. Its comprehensive platform offers event professionals powerful Software-as-a-Service (SaaS) technology that provides a 360-view of their business, allowing them to cut costs, save time and increase revenue.

Pedro Fernandes Mestriner is CEO and co-founder of Horizm, a leader in digital sponsorships connecting brands with sports audiences. Born in Brazil, he is an explorer by nature, a former professional athlete and a specialist in being a generalist. After graduating with a degree in Computer Systems Analysis with an emphasis on AI, he began his career designing and coding B.I. software for Pfizer. After a long period as a project manager, Pedro moved to product development at Hitachi, heading the digital division. Over the past decade, he has helped start-ups such as Letgo.com scale up, enter new markets and create new products.

Horizm provides a new real-time digital asset management solution that uses artificial intelligence to help sports and entertainment better track, price and monetize their digital media. It focuses on digital campaigns rather than the theoretical value of media exposure, giving a more holistic view to managing and selling digital assets.

Their solution is used by leading clubs including Real Madrid, Arsenal, Chelsea, Juventus, Inter Milan, Benfica, Galatasaray and Flamengo, leading oranizations in sports such as rugby and cricket, and international governing bodies for volleyball, field hockey, equestrian and beach soccer.

Co-founder and CEO of GGPredict, the most advanced esports data analysis and artificial intelligence tool for assessing skills and preparing training plans. GGP collects the most data from professional and amateur esports tournaments, which it provides to tournament organizers and the media. Their AI systems allow highly accurate prediction of the results of esports rounds and matches, as well as scouting of new players and tactical analysis of teams. The GGPredict portal uses AI to prepare individual training plans for individual esports players.

PhD student at the Faculty of Political Science and International Studies, University of Warsaw, expert at the New Europe Institute. Specialist in the politicization and globalization of sports. He analyzes issues concerning sports diplomacy, "sportwashing" and the importance of sports "soft power" in contemporary international relations. He has presented his research at international conferences in the UK and Poland. He is the author of several scientific articles, published, among others, in the prestigious scientific journal Soccer & Society, as well as dozens of analyses outlining various aspects of the general phenomenon of the combination of sports and politics.

First a soccer player, then a referee, and also an observer of the Referees' College of LZPN. Since 1996, a local government employee at the Kutno City Hall, and currently Head of the Sports and Tourism Office.

He coordinated the European Youth, Cadet and Junior Baseball Championships, Children and Youth Baseball Festivals, Softball Matches with the participation of US and Japanese Embassy staff. In addition, he has been involved in many different initiatives over the years, e.g., Youth Euros, Youth Olympics, bike rallies, running events. Involved directly and indirectly in cooperation with state administration and regional government, institutions and sports associations, including Little League Baseball European Region, Polish Baseball and Softball Association, School Sports Association in Lodz, Lodz Sports Federation, district sports associations, universities. Since 2021, CEO of the Polish Baseball and Softball Association. Previously, since 2017, a member of the PZBall Board of Directors for youth games and sports programs.

An experienced technology professional with over 11 years of experience in the industry. With a background in management, Lukasz has worked with prominent companies such as OLX Group and Spotify. Lukasz is well-educated, having completed courses at 7 universities, including Harvard Business School and an Executive MBA at Poznań University of Economics. Lukasz is also a dedicated educator, currently teaching blockchain topics at 2 universities and acting as a patron at SGH in Warsaw. With a keen interest in blockchain technology, Lukasz has been analyzing blockchain projects for 4 years and is the founder and CEO of Tokenomia.pro, a web3 consultancy that specializes in tokenization, metaverse, NFTs, and cryptocurrencies. With a proven track record,Tokenomia.pro clients have raised over $10 million.

The next edition of SPORTBIZ is on its way! Already on 7 March 2023, we will meet to talk about the latest technologies in sport. Among experts in their fields, sports people, representatives of clubs, organisations, sponsors, local governments and the athletes themselves, together with the PUBLICON agency, we will debate and educate all those gathered in a new location, the ADN Conference Centre, located within the beautiful and modern Warsaw Breweries. We would like to invite you for the 21st time!