Let's revolutionize sports together and bring it into a new technological era.

AGENDA

TECHNOLOGY| INNOVATIONS| FUTURE|

WARSAW 07-08.03.2023

TICKETS
Days
Hours
Minutes
Seconds

EVENT STARTS IN:

ABOUT US

07-08.03.2023

SPORTBIZ SUMMIT is a comprehensive event where we will set the trends in the sports industry for the upcoming decades! With more than 20 years of experience and tradition, we combine the past and the present to forecast the future directions of sport! We promote state-of-the-art technology, but also innovation and creative thinking to increase the competitive edge of Polish sport. Experts from across Europe will talk about successful solutions that have helped them improve their clubs and organisations. In addition, for the first time ever, SPORTBIZ will have two organisers: the agency Publicon Sport - the only marketing and sponsoring partner of the Polish Football Association - has joined Sportwin with completely new quality and ideas!

POTENTIAL OF POLISH SPORT

In recent years, Polish athletes have achieved many successes. Robert Lewandowski climbed to the top of the football world, winning almost everything there was to win. Iga Świątek dominated women's tennis by winning the US Open and Roland Garros twice. Polish volleyball players are regularly on the podium of the volleyball World Championships and the Plus Liga is one of the two best volleyball leagues in the world.


Despite the many individual and team successes, there is still plenty of room for development in Poland. Technology and infrastructure are not yet world-class in our country. During the SPORTBIZ SUMMIT, industry experts from across Europe will present the latest trends in the world of sport and business to modernise Polish sport.

TECHNOLOGY & INNOVATION

- Web 3.0, NFT, Metaverse, OTT, wearables

- revolutionary strategies

- modern hospitality packages

- sponsorship evaluation

- top experts from all around the Europe

- verified solutions

- the biggest projects in global sports

- creative approach

INSPIRATION

NETWORKING

- new faces and interesting contacts

- networking sessions

- cooperation possibilities

- reaching key and decisive people in Polish sport

- CSR and ecology

- smart city

- inclusive and equal sports environment

- youth sports

SETTING TRENDS IN SPORTS INDUSTRY

- you create your own agenda

- the very "meat" of presentations and panels

- clear division of topics

- 2 days, more than 40 panels and lectures

INTERESTING AGENDA

Paweł Szczepanik

CEO, Polish Baseball and Softaball Association

400+

6000+

editions

20

UP TO THIS POINT...

attendees

speakers

SPORTBIZ 2022 was a unique occasion when we celebrated 20th edition of our event. Check it out!

NEXT EVENT STARTS IN

REGISTER

HOW IT WENT LAST TIME

Days
Hours
Minutes
Seconds
Dni
Godziny
Minuty
Sekundy

SPEAKERS

Michał Tkaczyszyn

Head of Sport & Public, Publicon

Fraser Read

Head of Marketing, Blackburn Rovers

Przemysław Siemaszko

CEO, GGPredict

Tobias W. Lienhard

European Partner, Ungerboeck

Pedro Fernandes Mestriner

CEO & Co-Founder, Horizm

Mieszko Rajkiewicz

Expert, New Europe Institute

Paweł Szczepanik

CEO, Polish Baseball and Softball Association

Ophir Zardok

Sports Solution and Business Strategy Director, LiveU

Paulina Sołtysiak

CEO, Higgsone

Łukasz Szymański

CEO & Founder, Tokenomia.pro

Dariusz Grudzień

Sales Director for Central and Eastern Europe, LiveU

AGENDA

Aiming to set the path forward for Polish sport, SPORTBIZ SUMMIT this year offers a comprehensive insight into the latest trends in the sports industry in Poland and abroad. Top experts from the country and across Europe will share their knowledge and experience in key aspects of clubs, organisations, sports sponsors and local governments. This year, the focus is on technology and innovation in sport - from fan engagement and the digitalisation of the club, to modern sponsorship and community activation, to professional sports training using groundbreaking solutions.


SPORTBIZ SUMMIT 2023 consists of two days: the first one is panel discussions, a power speech by sports star and the 19th DEMES Sports and Business Gala. On the second day, get ready for a conference in 4 simultaneous thematic blocks, during which we will hear dozens of speakers from Poland and the world during 36 presentations, panels and discussions. We invite you to familiarise yourself with the agenda. All lectures will be translated into English.

DAY I - 07.03.2023

CONTENT PROVIDER: PUBLICON

BUSINESS

Panel discussion - Is sponsorship an effective tool to achieve business goals?

Firechat - How to scale a business based on sports (from underdog to leader)?

Firechat - A new commercial strategy for a sports organization.

MARKETING

Panel discussion - Are marketers increasingly willing to use sports as a tool in marketing strategies?

Firechat - Methodology for measuring sponsorship effectiveness (attractiveness of disciplines/ survey/ ranking)

Firechat - New media, trend-setting, sports engagement strategy.

FUTURE

Panel discussion - The future of sports marketing.

Panel discussion - How and where will we be watching sports shows?

Panel discussion - The future and prospects for the development of the betting industry.

WOMEN IN SPORTS

Panel discussion - Commercialization of women's sports - challenges and opportunities.

Panel discussion - How do women consume sports?

Firechat - How do you commercialize your sports success?

SPORTS STAR POWER SPEECH - "The Path to Success."

DAY II - 08.03.2023

CONTENT PROVIDER: SPORTWIN

SPORT CLUBS AND ORGANISATIONS

10:00-11:00

How to create new sports products and successfully enter the market?

+

Paweł Szczepanik, CEO, Polish Baseball and Softball Association

  • How have sports fans' expectations changed?
  • How to modify sports to make them more attractive to sports fans and amateur athletes?
  • How to communicate new sports products to reach the right target groups?

New teams, new organizations and even new sports. We will analyze how to successfully enter the market so as not to quickly fall out of it and succeed, using examples of interesting cases in the recent history of Polish sports.

Paweł Szczepanik

CEO, Polish Baseball and Softball Association

NFT in sports – a short-term trend or a real chance for long-term profits?

11:00-11:30

Maciej Kosuń, Investment Manager, THC Pathfinder

+
  • What exactly is NFT and how it influents sports?
  • What is the future of tokens in sports?
  • Is Poland ready for full tokenization and adoption of Web 3.0?

Maciej Kosuń

Investment Manager, THC Pathfinder

NFTs, or non-fungible tokens, are blockchain-based digital units of data that can be traded, thanks to their real value. They represent works of art, but also real estate, music and sports. Is this just the result of a temporary romance between sports and technology, or an opportunity to increase future benefits?

11:30-12:15

Coffee break

Metaverse without secrets - how to find a space for a sports organization in a virtual world?

12:15-12:45

+

Fabio Morelli, Digital Marketing Manager, Accenture

  • How does the metaverse come into the world of sports, games, music and culture?
  • Can games broadcast in the metaverse replace TV stations or even stadium presence?
  • How do I start introducing my organisation or club to a virtual metaverse?

The metaverse is the Internet seen as an imaginary area without borders where people can meet in virtual reality. This is only a basic definition, because the metaverse itself offers a great deal of possibilities for all its participants. Is there a place for sports organizations in this world?

12:45-13:15

Designing hospitality packages - how to improve the quality of VIP service and increase revenue of a sports organisation?

Samin Macdonald, Project Director, Legends International

+
  • What are hospitality packages and what can they include?
  • How effective is it to invest in the quality of fan service?
  • How to creatively encourage fans to spend more time in the stadium and on its premises?

Every major club has already encountered this concept, and most of them already employ a manager responsible for hospitality at the stadium. What should impeccable service of the most important guests at matches consist of, and at the same time increase the revenue of the organizer?

Ticketing and fan engagement - how to fill sports arenas and engage fans?

13:15-13:45

+
  • How do the fans' attitude towards watching sports live change?
  • Modern ticketing: what is it and how to make the most of it?
  • Do new technologies help in filling stadiums or make it even harder?

Ticketing has come a long way from paper tickets to buying them on mobile and even facial recognition at stadium gates. But what are the most effective ways to attract fans to stadiums, and can ticketing help or hinder that?

Lunch break

13:45-15:00

15:00-15:30

The whole club in one app - how new technologies support the management of sports organisations?

+
  • What are the daily challenges of a sports organisation/club?
  • How have mobile apps become an essential element in the life of any club?
  • The best solutions available in the sports mobile app market.

Mobile applications, thanks to their ease of use, as well as the ubiquity of smartphones, can greatly simplify and improve the management of a club and sports organization. Which apps are already a permanent part of the club's operation, and which solutions are worth investing in?

15:30-16:00

Eintracht Frankfurt: A case study of one of Europe's most digital sports organizations.

Timm Jäger, CEO EintrachtTech, Eintracht Frankfurt

+
  • How to start the digitalisation process at a football club?
  • How to successfully engage fans from all over the world?
  • How to make new technologies an integral part of a football club's strategy?

In Germany, it's easy to identify football dominators. How did a club like Eintracht decide to chase Bayern and Borussia? Where to look for advantages when financial resources are limited? The answer to these questions is technology.

16:00-16:30

How sports organizations are boosting their business with live video?

+

Ophir Zardok, Sports Solution and Business Strategy Director

Dariusz Grudzień, Sales Director for Central and Eastern Europe

  • What live content solutions provide the best broadcast quality?
  • How do you ensure the highest quality without using a large portion of your budget and maintaining the idea of sustainability?
  • In a world of rising prices, can technology help reduce business costs, and what additional benefits does it bring?

Sports competitions, interviews with athletes, behind-the-scenes footage - high quality of these live events is crucial to impress both fans and sponsors. How to achieve these goals, with a fixed budget and maximizing revenue? LiveU experts, already trusted by Premier League, NFL, FIBA, FIVB, but also Championship clubs, will answer this question.

Dariusz Grudzień

Sales Director for Central and Eastern Europe, LiveU

Technological support in sponsorship decisions - how to effectively select partners?

10:00-11:00

+

Pedro Fernandes Mestriner, CEO & Co-Founder, Horizm

Fraser Read, Heaad of Marketing, Blackburn Rovers

  • Is it possible to estimate the effectiveness in reaching potential customers before engaging with a partner?
  • What tools are available on the market to test the compatibility of sponsor and sport entity?
  • Which partners to avoid in sport?

Pedro Fernandes Mestriner

CEO i Co-Founder, Horizm

Fraser Read

Head of Marketing, Blackburn Rovers

Technology is beginning to play an increasingly important role in sponsorship projects, but can it support companies in making optimal sponsorship decisions? How do you select partners to maximize image and commercial effects?

New trends in sports sponsorship.

11:00-11:30

+

Carlos Canto, CEO, SPSG Consulting

  • How do companies that want to invest in sport and sign new contracts with clubs, players, leagues and organisations need to conduct their communications?
  • What are the latest trends in global sports sponsorship?
  • How can new technologies increase the effectiveness of sponsorship and enter into more rational partnerships with sports stakeholders?

Web 3.0, the social responsibility of sports, new ways for fans to consume sports content - all of these affect the sponsorship market. How will sponsorship change in the coming years, what should sponsors expect and what should sponsorship rights owners be prepared for?

11:30-12:15

Coffee break

12:15-12:45

Sport x Sustainability: Business case.

+
  • Is sustainability already an inseparable part of sport?
  • What can be gained from pursuing a sustainable policy and what can be lost?
  • How can you improve your image as a sustainable institution?

ESG (Environmental, Social and Governance) is much more than CSR - it is a strategic approach by companies to their impact on the environment. How can sponsors impact the environment and society with sustainability?

Using brand partnerships and the power of sport to affect social change and attract new audiences.

12:45-13:15

+
  • What impact can effective collaboration with partners in sport have on society?
  • Does addressing socially needed activities and issues help attract new fans and customers?
  • How do we combat social exclusion and equalise opportunities in sport and everyday life?

Sponsorship is not just about creating an image or enhancing sales efforts - it is increasingly about influencing the environment and nurturing positive role models. How can companies use sponsorship to create long-term change and interest in sports?

13:15-13:45

Blockchain enters the sponsorship market - opportunities and threats.

+

Łukasz Szymański, CEO & Founder, Tokenomia.pro

  • How can blockchain companies build their credibility in the sports sponsorship market?
  • What are the risks for a club in entering into a partnership with a blockchain company?
  • Is sports more than just an opportunity for the cryptocurrency market to attract new customers?

Companies associated with blockchain technology are increasingly bold in entering sponsorship projects - the high volatility in this market means that these projects can end differently. Is blockchain a revolution in the market, or just a seasonal curiosity?

Łukasz Szymański

CEO & Founder, Tokenomia.pro

Lunch break

13:45-15:00

15:00-15:30

How to creatively combine sponsorship with promotion of the sponsor's products?

+
  • Is it still possible to stand out from the hundreds of other sports sponsors?
  • Examples of creative promotion of sponsor products.
  • How to avoid the effect of 'pushing' your products to the customer and increase sales?

Sponsorship is one of the most effective marketing tools, and the goal of marketing is to enhance sales efforts. How to conduct projects that will not only help create an image, but also measurably increase product sales?

15:30-16:00

Modern tools for comparing effectiveness and evaluation of sponsorship.

+

Michał Tkaczyszyn, Head of Sport & Public, Publicon

  • Does technology have much to offer sports sponsors?
  • How to price the value of a given sponsorship deal well?
  • How has the effectiveness of sponsorship changed over the years?

Michał Tkaczyszyn

Head of Sport & Public, Publicon

New media, new technologies, new ways of consuming sports - how to measure the effectiveness of sponsorship in such rapidly changing circumstances?

16:00-16:30

Sportwashing - how do the richest use sports to enhance their image?

+

Mieszko Rajkiewicz, Expert, New Europe Institute

  • The growing popularity of using sportswashing.
  • Who uses sportswashing for propaganda most often?
  • How to become immune to sportswashing and notice social problems?

Sportwashing is the use of the potential of sports to improve the image - of individuals, companies and even countries. Will sportswashing dominate sponsorship in the coming years?

Mieszko Rajkiewicz

Expert, New Europe Institute

Sports, education, community health - how to achieve synergies in sports development strategy?

10:00-11:00

+

dr Paweł Zembura, Consultant & Sport Manager, Sportimpakt

Renata Talarek, CEO & Co-founder, i-Sport Group

Krystyna Radkowska, CEO, Fundacja Zwalcz Nudę

  • What should local governments expect when funding professional sports?
  • Who should be at the center of a modern sports development strategy - clubs, athletes, or perhaps residents?
  • How to ensure adequate conditions for the development of sports, with limited financial resources?

An effective sports development strategy is the basis for physical activity in local government. So how to create it so that there is a synergy combining sports, education and social health?

dr Paweł Zembura

Consultant & Sport Manager, Sportimpakt

Renata Talarek

CEO & Co-founder, i-Sport Group


Krystyna Radkowska

CEO, Fundacja Zwalcz Nudę

New trends in managing local sports.

11:00-11:30

dr Paweł Zembura, Consultant and Sport Manager, Sportimpakt

+
  • What solutions do technological advances have to offer from a local perspective?
  • Should local sport maintain a similar developmental dynamic to global sport?
  • What are the latest trends in local sport management?

dr Paweł Zembura

Consultant and Sport Manager, Sportimpakt

Local sports are a much different perspective than global sports. However, this does not mean that it is impossible to find interesting behavioral patterns and solutions in the world that are worth implementing locally. Which of the latest global trends are most interesting from a local perspective?

11:30-12:15

Coffee break

Do sports events have to take place in sports venues - what are sports event organisers looking for?

12:15-12:45

Lars Haue Pedersen, Head of Global Sports Practice, BCW

+
  • Do atypical sports arenas attract more fans and sponsors?
  • How do you find the right venue for a sports event?
  • What venue innovations are sports event organisers looking for?

A sports fan, especially a new or young one, can easily get bored. One interesting innovative solution is to organize sports events in places we have never associated with such events.... Do unusual arenas and creative solutions have a positive effect on fans?

"Children rights to sport" - Sport as a tool for activation and social inclusion.

12:45-13:15

Krystyna Radkowska, Prezes, Fundacja Zwalcz Nudę

+
  • The impact of sport on the integration of local communities.
  • What is the power of sport to change attitudes and make residents more active?
  • What actions can be taken to integrate excluded groups into sport and society?

Krystyna Radkowska

CEO, Fundacja Zwalcz Nudę

Dealing with social exclusion is an important part of local strategies. Sports can be a great tool for activating social groups that until now have not been integrated into society. What actions should be taken to achieve such a result?

13:15-13:45

Regional sporting ambassadors - influence of athletes on promotion and popularisation of cities.

+
  • How can former and current athletes influence the popularisation and recognition of their cities?
  • How do you convince athletes to become ambassadors for your region?
  • Which ambassadors' activities have a positive impact on the promotion of the city/region?

Local projects, like global ones, often need a recognizable face to represent the initiative. Does and how does using the image of a professional athlete help promote a region, and if so, who should you choose for such a function?

Lunch break

13:45-15:00

What actions should be carried out to attract Generation Z to sport?

15:00-15:30

Renata Talarek, CEO and Co-founder, i-Sport Group

+
  • What are Generation Z representatives looking for in sport?
  • How can technology help to get young people interested in sport?
  • How and where to communicate to reach Generation Z?

Renata Talarek

CEO i Co-founder, i-Sport Group


Getting together and finding a common language with the youngest, who cannot imagine a world without technology, is a problem for local governments that want to encourage young people to participate in sports. How to get representatives of Generation Z interested in participating in sports activities?

15:30-16:00

At the intersection of promotion and tourism - how sport can attract people to the city and the region?

+

Georg Spazier, Founder and CBC, ITS GR8

  • The impact of sport on the attractiveness of a place in the world.
  • How to use sport to promote tourism?
  • Athletes like works of art and stadiums like museums - does sport have the potential to be a top tourist attraction?

Sports and tourism are strongly connected - this is known. But how to make local sports an attraction that will attract many tourists to the city and become a showcase for the entire region?

16:00-16:30

Technological support for sports facility management.

+

Tobias W. Lienhard, European Partner, Ungerboeck

  • State-of-the-art systems available for sports facilities.
  • How does technology improve the safety and functionality of events and facilities?
  • Is managing a sports facility easier now than before?

Tobias W. Lienhard

European Partner, Ungerboeck

Managing sports facilities, regardless of their size, is a big challenge. Nowadays, there are many tools and systems available to make this job easier. What solutions does technology have to offer when it comes to facility management?

What investors are looking for in sports - the development of the sportstech industry in Poland.

10:00-11:00

+

Paulina Sołtysiak, CEO, Higgsone

  • What are the expectations of investors interested in sports startups?
  • An idea is not everything - how to effectively attract investors?
  • How to prepare a sports startup for market entry and business success?

Technology is playing an increasingly important role in sports training and sports management - more and more innovative projects are appearing on the market, but they will not succeed without proper financing. What do investors expect and what can sportstech companies offer?

Paulina Sołtysiak

CEO, Higgsone

How do you spot talents where others don't see them?

11:00-11:30

+
  • Can an innovative approach to scouting replace spending millions on transfers?
  • Scouting apps - are they effective?
  • What will the future of scouting and acquiring new young talents look like?

Scouting is fundamental for a growing number of sports - can technology support talent search? Can effective scouting change the business model of sports organizations?

11:30-12:15

Coffee break

Technological support in athlete training.

12:15-12:45

+
  • How has technology influenced the development of sports training?
  • What does the future hold - will training become increasingly automated?
  • What are the latest developments available in the sports technology market?

Sports training is no longer just about work on the field or in the gym - it is also about technologies that help optimize the training process. How will technologies affect the training and management of athletes in the future?

Data analysis in scouting and building the optimal composition of an esports team

12:45-13:15

+

Przemysław Siemaszko, CEO, GGPredict

  • The Problem of Omitted Variables - how important is advanced data describing different players' skills?
  • How important is the composition of a cohesive and balanced esports team to develop players' potential faster?
  • A case study of "Scoutgang": a team created from 5 amateur players who win Polish tournaments thanks to proper scouting and selection of players for the team.

Przemysław Siemaszko

CEO, GGPredict

Can you create a winning team just based on data? The American "Moneyball" model can also be applied to other sports and even esports - how do you analyze data to ensure sports success?

13:15-13:45

The use of GPS systems for analysis in sport.

+
  • Are GPS systems essential for qualitative analysis?
  • What conclusions do GPS systems help analysts to draw?
  • What other systems are used in sports analysis?

GPS, photocells, beeptest are already a staple in many sports - the question is how to effectively use the acquired data to optimize training? Can technology really affect athletes' performance?

Lunch break

13:45-15:00

15:00-15:30

How to collect data, process, analyse and use it for the club purposes?

+
  • What are the methods of data collection in sport?
  • Security - how do you store data to minimise the risk of it leaking out or being lost?
  • How to turn data into tangible benefits for the club?

Data is playing an increasingly important role in sports - but the process of acquiring this data, processing it and analyzing it remains key. What conclusions can be drawn from data analysis and adjust training accordingly?

15:30-16:00

Technology to support injury prevention and diagnosis in sport.

+
  • How does technology help prevent injuries in sport?
  • How much has recovery time from injury decreased following the introduction of new technologies in the treatment of athletes?
  • Accuracy and speed of diagnosis - what opportunities have technological advances created for effective injury diagnosis?

New technologies are helping not only to optimize training, but also to prevent injuries. What should you pay attention to when planning your training loads to avoid injury?

16:00-16:30

The role of psychology in team management.

+
  • How to effectively motivate employees?
  • How to build a self-sufficient and harmonious team?
  • Whether and how to use effective coaching?

The basis for success in sports is the effective cooperation of team members - players and staff. How can psychology affect sports performance, how to create effective teams and how to manage players?

1 day ticket gives access to 1st or 2nd day and naturally 2 days ticket gives you access to both days. VIP package guarantees participation in both days and in Sport and Business Gala as well as many additional benefits for the special guests. Are you interested to come with a group? Ask us about group offer!

If you have already attended one of our previous events or represent a sports club or local authority, get back to us and you will receive a special offer including lower prices, footage from previous years and even free tickets when you purchase a certain number of seats at SPORTBIZ Summit 2023.

CHOOSE YOUR PERFECT TICKET

VIP

1 day ticket

2 days ticket

REGISTER
REGISTER
REGISTER

  • Participation in 1st or 2nd day
  • Access to conference materials
  • Catering - coffee and lunch break
  • Participation certificate
  • Access to the networking zone
  • SPORTBIZ starting package
  • Participation in both days
  • Access to conference materials
  • Catering - coffee and lunch break in a VIP Lounge
  • Participation certificate
  • Access to the networking zone
  • Participation in Gala
  • SPORTBIZ starting package
  • Participation in both days
  • Access to conference materials
  • Catering - coffee and lunch break
  • Participation certificate
  • Access to the networking zone
  • SPORTBIZ starting package

120 euro

235 euro

190 euro

65 euro

It is already the 19th DEMES Sports and Business Gala. This year, in addition to the categories you are all familiar with, we will also be recognising (in keeping with the theme of the current edition of SPORTBIZ), among others, the best Marketing Video, a company, organisation, association or club in the CSR in Sport category and, of course, New Technologies in Sport.

REGISTER
MORE ABOUT GALA

PARTNERS

MEDIA PARTNERS

HONORARY PATRONAGE

PARTNER

Samin Macdonald

Project Director, Legends International

During an 18-year career in the sports and stadium industry, Samin Macdonald has developed a comprehensive and unparalleled knowledge of global stadium operations and commercialisation. He has worked on more than 40 stadium projects around the world, including Wembley, Camp Nou, Tottenham Hotspur and Santiago Bernabéu, alongside venue owners, clubs, governing bodies, agencies and industry suppliers.


With expertise in feasibility, business planning, project management, revenue generation, hospitality, CRM, operations and customer experience, he develops and delivers strategic commercial and operational plans for venues.

Check the topic!

SPEAKERS

Timm Jäger is CEO of EintrachtTech and Advisor to the Executive Board at Eintracht Frankfurt and responsible for all strategic digital projects and the digital business strategy of the club. EintrachtTech is a 100% subsidiary of Eintracht Frankfurt which incorporates all digital business areas such as digital platform/app, digital hub 'Arena of IoT', eSports and all startup cooperations of the club and won the World Football Summit award for the 'Best digital transformation initiative' in 2022.


Before joining Eintracht Frankfurt, Timm worked as a Management Consultant for the Boston Consulting Group and for BMW in their headquarters in Munich and was awarded 'Top 40 under 40' in the German speaking sports industry in 2022.

Timm Jäger

CEO of EintrachtTech, Eintracht Frankfurt

Check the topic!

Lars leads the global sports practice at Burson Cohn & Wolfe (BCW), which is one of the world's largest consulting and communications firms, employing over 4,000 people in 80 countries; BCW is part of the WPP holding company.


Experienced Managing Director with a proven history of working in consulting and management. Skilled in sports management, coaching, business development, strategic planning and marketing strategy. Business development professional and graduate of Harvard Business School).

Check the topic!

Lars Haue Pedersen

Head of Global Sports Practice, BCW

Carlos Canto

CEO, SPSG Consulting

Currently, CEO at SPSG Consulting, boutique consulting firm in the sports and entertainment industry. Previously, I used to work at IMG (now, part of Endeavor) for over 10 years as VicePresident of the Consulting division, as well as at Lagardere Sports/Sportive for 2.5 years. In addition, currently, Member of the Board of the Spanish Marketing Association (and the person in charge of "sports"), Member of the Board at RCDeportivo A Coruña (football/soccer club), Member of the advisory board of selected start-ups, and Professor at ESADE (Sports Business) and IE-Instituto de Empresa (Sponsorship-Partnership). Also, lecturer at FIFA, LaLiga Business School and Escuela Real Madrid.

Check the topic!

Krystyna Radkowska

CEO, Fundacja Zwalcz Nudę

Originator of the National Day of Sport (NDS), a nationwide social campaign co-financed annually by the Ministry of Sport and Tourism. The 10th edition of the NDS took place in 2022. NDS means thousands of free training sessions spread all over the country and an advertising equivalent of several million euros to promote sporting activity. For years, she has been promoting sport among Polish women and men, cooperating with the best-known names in the world of sport and organising a huge sports and family picnic on the PGE Narodowy Stadium's lawns. In addition, she is also the originator of many social campaigns promoting wise, active and shared time spent with loved ones.

Check the topic!

Renata Talarek

CEO and Co-founder, i-Sport Group

Manager with over 15 years of experience in project management on the Polish and international market. Her experience in banking combined with her passion for sport resulted in her business - the i-Sport training platform and then the i-Sport Agency - sports marketing agency. At every stage of her career, she has focused on the process of managing and motivating people. She studied a number of subjects related to communication, marketing and PR, but it was studying at the Barca Innovation Hub, that allowed her to look at the sports business from the side of innovation and new technologies. For more than 2 years, the company's main client has been the Pho3nix Foundation, where all projects and communications are created to motivate the youngest in sport.

Check the topic!

Passionate about technology and sport. Enthusiast of a vision of the future based on Web 3.0 solutions. Before joining the THC Pathfinder team, Maciej gained experience working in consulting (Accenture), finance (Goldman Sachs) and M&A advisory (Oaklins).

Maciej Kosuń

Investment Manager, THC Pathfinder

Check the topic!

dr Paweł Zembura

Consultant and Sport Manager, Sportimpakt

Conducts research and consultancy in the field of sports governance, focusing on achieving societal benefits. Helps exploit the potential of the sports sector and sports organisations in local government development strategies.


Among other things, he is the co-author of a sports diagnosis for the City of Wrocław, the first author of an analysis of the social responsibility of professional sports clubs and good governance in sports associations in Poland. Member of the Management Board of the Institute for Sport Governance and researcher at the Centre for Social Challenges, University of Warsaw.


He describes his experiences in working for cities and regions and proposes solutions to the problems they face in the field of sport on the Sportimpakt platform.

Check the topic!

Fabio Morelli

Digital Marketing Manager, Accenture

Fabio Morelli is an expert in digital marketing with over 8 years of experience. He has publications related to digital marketing and is a lecturer at universities such as SGH Warsaw, IED in Rome and UNITUS Viterbo. Since 2021, he has been involved in several projects related to NFT and Metaverse. He is the holder of several well-known NFT collections and Alpha Groups passes.

Check the topic!

Georg Spazier

Founder and CBC, ITS GR8

Georg became the youngest head of marketing and communications for an Olympic event - the 1st Winter Youth Olympic Games in 2012. Prior to that, he was responsible for sponsorship activities and sports communication in Tirol for several years. The innsbruck-tirol sports company was involved in the acquisition and organisation of international sports events, but was also involved in the development of youth sports, ecology as well as the preservation of Innsbruck's Olympic heritage.


His experience also includes tourism marketing, communications, traditional campaigns, market research. In the meantime, he founded his own agency and company, with which the world's first urban athletics tour, The Golden Fly Series, was launched. He is also heavily involved in setting up start-ups and raising venture funding.

Check the topic!

Tobias W. Lienhard

European Partner, Ungerboeck

Tobias is a long standing and integral part of the Ungerboeck team in Europe and comes with 20+ years of practical management and consulting experience in the venue, sports and exhibition industry. Tobias believes in the power of live events; he lives and loves live communication and entertainment. He also is a lecturer for event- and information management at various universities in Germany.


Ungerboeck provides industry-leading event and venue management software to over 50,000 users in more than 50 countries, empowering the people that bring people together. Its comprehensive platform offers event professionals powerful Software-as-a-Service (SaaS) technology that provides a 360-view of their business, allowing them to cut costs, save time and increase revenue.

Check the topic

Pedro Fernandes Mestriner

CEO & Co-Founder, Horizm

Pedro Fernandes Mestriner is CEO and co-founder of Horizm, a leader in digital sponsorships connecting brands with sports audiences. Born in Brazil, he is an explorer by nature, a former professional athlete and a specialist in being a generalist. After graduating with a degree in Computer Systems Analysis with an emphasis on AI, he began his career designing and coding B.I. software for Pfizer. After a long period as a project manager, Pedro moved to product development at Hitachi, heading the digital division. Over the past decade, he has helped start-ups such as Letgo.com scale up, enter new markets and create new products.


Horizm provides a new real-time digital asset management solution that uses artificial intelligence to help sports and entertainment better track, price and monetize their digital media. It focuses on digital campaigns rather than the theoretical value of media exposure, giving a more holistic view to managing and selling digital assets.


Their solution is used by leading clubs including Real Madrid, Arsenal, Chelsea, Juventus, Inter Milan, Benfica, Galatasaray and Flamengo, leading oranizations in sports such as rugby and cricket, and international governing bodies for volleyball, field hockey, equestrian and beach soccer.

Check the topic!

Fraser Read

Head of Marketing, Blackburn Rovers

Fraser Read is the current head of marketing for former Premier League champions Blackburn Rovers. After completing his first degree in sports business management in 2019, Fraser joined AFC Bournemouth, rising through the ranks to the position of Marketing Manager at just 23 years old. He now leads all marketing and creative department activities across the club and works closely with the commercial and media departments to deliver innovative, industry-leading campaigns.

Check the topic!

Michał Tkaczyszyn

Head of Sport&Public, Publicon

PR Manager at the Publicon agency. He gained several years of experience in the industry, working with parliamentarians and deputy provincial governors. He managed third sector organizations. He gained experience in the sports marketing industry mainly through cooperation with local government units, key Treasury Companies and athletes with recognized global brands. He manages a team serving the agency's sports clients.

Check the topic!

Przemysław Siemaszko

CEO, GGPredict

Co-founder and CEO of GGPredict, the most advanced esports data analysis and artificial intelligence tool for assessing skills and preparing training plans. GGP collects the most data from professional and amateur esports tournaments, which it provides to tournament organizers and the media. Their AI systems allow highly accurate prediction of the results of esports rounds and matches, as well as scouting of new players and tactical analysis of teams. The GGPredict portal uses AI to prepare individual training plans for individual esports players.

Check the topic!

Mieszko Rajkiewicz

Expert, New Europe Institute

PhD student at the Faculty of Political Science and International Studies, University of Warsaw, expert at the New Europe Institute. Specialist in the politicization and globalization of sports. He analyzes issues concerning sports diplomacy, "sportwashing" and the importance of sports "soft power" in contemporary international relations. He has presented his research at international conferences in the UK and Poland. He is the author of several scientific articles, published, among others, in the prestigious scientific journal Soccer & Society, as well as dozens of analyses outlining various aspects of the general phenomenon of the combination of sports and politics.

Check the topic!

Paweł Szczepanik

CEO, Polish Baseball and Softaball Association

First a soccer player, then a referee, and also an observer of the Referees' College of LZPN. Since 1996, a local government employee at the Kutno City Hall, and currently Head of the Sports and Tourism Office.


He coordinated the European Youth, Cadet and Junior Baseball Championships, Children and Youth Baseball Festivals, Softball Matches with the participation of US and Japanese Embassy staff. In addition, he has been involved in many different initiatives over the years, e.g., Youth Euros, Youth Olympics, bike rallies, running events. Involved directly and indirectly in cooperation with state administration and regional government, institutions and sports associations, including Little League Baseball European Region, Polish Baseball and Softball Association, School Sports Association in Lodz, Lodz Sports Federation, district sports associations, universities. Since 2021, CEO of the Polish Baseball and Softball Association. Previously, since 2017, a member of the PZBall Board of Directors for youth games and sports programs.

Check the topic!

Paulina Sołtysiak

CEO, Higgsone

Paulina is the founder and CEO of Higgsone, a company that creates smart clothing that reads data from an athlete during training and an AI-based system that analyzes data to prevent injury, return to play and support athletes' motor development.


In the past, Paulina was a volleyball player, her career ended by injury.

Check the topic!

Łukasz Szymański

CEO & Founder, Tokenomia.pro


An experienced technology professional with over 11 years of experience in the industry. With a background in management, Lukasz has worked with prominent companies such as OLX Group and Spotify. Lukasz is well-educated, having completed courses at 7 universities, including Harvard Business School and an Executive MBA at Poznań University of Economics. Lukasz is also a dedicated educator, currently teaching blockchain topics at 2 universities and acting as a patron at SGH in Warsaw. With a keen interest in blockchain technology, Lukasz has been analyzing blockchain projects for 4 years and is the founder and CEO of Tokenomia.pro, a web3 consultancy that specializes in tokenization, metaverse, NFTs, and cryptocurrencies. With a proven track record,Tokenomia.pro clients have raised over $10 million.

Check the topic!

Ophir Zardok

Sports Solution and Business Strategy Director, LiveU

A graduate of the prestigious FIFA Master Course, Ophir has been involved in sports at different levels for over 20 years. Since 2009, he has served as UEFA Venue Director and previously launched a sports tech accelerator to bring innovation to the sports space with Microsoft ScaleUp, Deloitte Sports and HYPE Sports Innovation. At LiveU, Ophir’s role is to lead the sports strategy in EMEA/APAC, working with sports organizations, production companies, broadcasters and media companies.

Check the topic!

Dariusz Grudzień

Sales Director for Central and Eastern Europe , LiveU

Passionate about new and innovative technologies, Darek has 18 years of experience in the broadcast industry. Before joining LiveU, he worked for global technological leaders such as Advanced Digital Broadcast and Panasonic Broadcast Europe, among others. Darek currently holds the position of Sales Director for Central and Eastern Europe at LiveU, a leader in the video transmission industry (linear TV and online streaming) using 4G and 5G mobile technologies.

Check the topic!

NEWS

The next edition of SPORTBIZ is on its way! Already on 7 March 2023, we will meet to talk about the latest technologies in sport. Among experts in their fields, sports people, representatives of clubs, organisations, sponsors, local governments and the athletes themselves, together with the PUBLICON agency, we will debate and educate all those gathered in a new location, the ADN Conference Centre, located within the beautiful and modern Warsaw Breweries. We would like to invite you for the 21st time!

Let's begin with SPORTBIZ SUMMIT 2023!

Latest news and original expert articles about sports marketing, sponsorship, management and new tech! Don't stay behind and join thousands of sports fans and workers, who already are here!

Newsletter registration

+48 508 670 149

Dominik Kajzerski

Project Manager

d.kajzerski@sportwin.pl

Any doubts?

We're happy to help!

+48 506 699 189

Patryk Roszkowiak

Marketing and sales specialist

p.roszkowiak@sportwin.pl

Any doubts?

We're happy to help!